US Sales

➡️ American sales are far greater than most countries. They are a little higher than German sales and nip-and-tuck with British sales. But the USA has by far the largest music market in the world. Relatively speaking, ABBA did far less well in the USA.

➡️  Compared to other countries ABBA had much more modest succsss in the USA. Only four Top 10 hits and one #1 single. None of their albums made the Top10 - until Voyage in 2021.

➡️ Other acts at the time had far more success. The Eagles, Fleetwood Mac, ACDC and Meatloaf with album sales. And the Bee Gees, Chic and Donner Summer with singles.

➡️ Americans were late to the ABBA party. Gold Greatest Hits has sold about 11 million copies since its release in 1993 -a year after the rest of the world. That their US record company has not applied for a Diamond Award for more than 10 milliion sales is a mystery. That's a very impressive figure!

➡️ Perhaps reasons for their relative lack of success at the time include not touring which was/is very important for the US - only once in 1979 and their record company not promoting them consistently. For example a high profile "ABBA Month" in May 1978 - then next to nothing. Plus also radio stations were/are very one genre dominant and ABBA didn't quite fit in to any particular genre? What do Americans think?

Tracking American Sales;  

RIAA 

1958 RIAA introduces gold awards for sales (shipments) ie sales to retailers

1976 RIAA introduces platinum awards. Multi-platinum awards awarded in the 1990s

2004 Digital downloads counted

2013 Streaming counted for singles

2016 Streaming counted for albums

Source: RIAA

 Luminate - previously called Soundscan

1991 Soundscan starts tracking sales (to customers). Music Club sales, which were large in the 1990s were not used.

2003 Soundscan begins tracking downloads

2004 Soundscan begins tracking Streaming

Source: here

RIAA certifications 

 RIAA database here Please note ABBA Gold has not been updated for RIAA certifications since 2002 and the Best Of since 2003. Many other countries, notably the UK and Australia have regular gold, platinum and multi platinum updates.

* The Album had sold 1.3 million by 26/08/78 (source: Billboard Magazine, here). It was ABBA's biggest selling album in the US during their career. It seems very unlikely that The Album sold twice as much as Arrival, Voulez Vous or Super Trouper. They most have been near 1 million sales each at the time too.

Dancing Queen and Take a Chance on Me certified gold - which was for 1,000,000 sales in the 1970s. Platinum then was 2,000,000. In 1989, due to declining singles sales, platinum was reduced  to 1,000,000 and gold to 500,000. These were retrospective. Therefore ABBA's  record company at the time Atlantic could have upgraded Dancing Queen and Take a Chance on Me to platinum. They didn't. Nor did they apply for gold awards for singles that certainly passed 500,000 sales eg Waterloo, The Winner Takes it All, Fernando, The Name of the Game and Knowing Me Knowing You.
 

These figures don't tell the whole story

1) A 1980 compilation the Magic of ABBA is said to have sold 2, 000,000. However, it was on the K-Tel label which is not a member of the RIAA so not eligible for gold or platinum awards.

2) Gold and Best of are under-certified. "Gold" is under-certified by about 3 million and the Best Of compilation about 1.5m

3) The certifications are for minimum sales eg gold certification for sales of 500,000 to 999,999. Add extra 2 million or so.

4) Albums that sold less than 500,000 eg Waterloo, ABBA, The Visitors, The Singles, More Gold, The Definitive Collection etc. Add another 2 million.

Likely sales nearer to 20m than 10m!

SOUNDSCAN SALES, selected albums

ESTIMATED ABBA ALBUM SALES in USA

1. Gold Greatest Hits, 11,000,000

2. Best Of - Millennium Collection, 2,000,000

3. The Album, 1,500,000

4. Greatest Hits, 1,300,000

5. Arrival, 1,200,000

6. Super Trouper, 1,000,000

7. Voulez Vous 900,000

8. Greatest His Volume 2, 600,000

9. The Visitors, 500,000

10. The Singles, 500,000

11 The Definitive Collection, 350,000

12. Number Ones, 250,000

13. Voyage, 220,000

14. Waterloo, 200,000

15. ABBA, 200,000

16. More Gold, 150,000

21,870,000 minimum

Plus many more compilation albums.

ABBA's  album sales  of back catalogue studio is very small. Many acts have their old studio albums selling in the hundreds of thousands or  even millions. For example, the Beatles' Abbey Road and Sgt Pepper albums have sold over 6 million each in the US in the period 1991 to 2021. 

By 2013, GOLD had sold over 5m and at that point was the 132nd best seller since SoundScan began recording sales.It was the 18th best selling Greatest Hits seller

 Click on link Greatest Hits - GOLD on 5.2m sales

 ABBA Gold  Greatest Hits sales: RIAA v  Luminate (formerly Soundscan)

The RIAA (Record Industry Awards of America) said ABBA Gold Greatesr Hits has sold 6 million copies back in 2002. But chart compilers Soundscan say it passed 6 million cop[es in 2022. Why the discrepancy?

 When Gold Greatest Hits was awarded Platinum x 6  for 6 million salers in 2002, Soundscan had Gold Greatest Hits sales on 3million.    he RIAA figures were for shipments and included sales not covered by Soundscan such as Music Club sales eg ABBA GOLD has sold 884,000 through Music Club BMG.  Many smaller retailers and non-record stores were not included by Sounscan back in the 1990s. 

• 3 million sales to Music Clubs and other outlets not counted by Soundscan
• 6.3 million sales counted by Spundscan
• 1.7 million stream equivalent sales.

Total sales 11,000,000

ABBA's US Record Company, Uniiversal Music USA has NOT applied for the RIAA to update its sales for Gold-Greatest Hits since 2002!!!

Dancing Queen sales at August 2018. This is entitled to a platinum disc for 1 million digital sales but as we have seen with albums their American record company does not apply for these.

Take a Chance On Me and Mamma Mia as of 23/01/2009.....or as Americans say 01/23/2009!

Digital Sales (Download/Streaming) for SINGLES.

May 2023

Despite being eligible for 6 gold awards, 5 platinum awards and 1 multi-platinum award, Universal Music (USA) has not applied for any certifications for singles.



From Billboard - Jan 2009 
week on askbillboard:

"After "Mamma Mia!," the movie musical based on Abba's music, became a box office smash last summer, "Gold" captured the No. 1 spot on the Top Pop Catalog chart for the first time - in its mere 443rd combined week on the Billboard 200 and Catalog charts. It returns to the Catalog summit for a tenth non-consecutive week this week.

Since Nielsen SoundScan began tracking album sales in 1991, here are Abba's best-selling sets:

"Gold - Greatest Hits," 5,000,000

"The Best of Abba: 20th Century Masters the Millennium Collection," 1,090,000

"The Definitive Collection," 342,000

As for individual songs, Abba's top-selling downloads to date are "Dancing Queen" (597,000), "Take a Chance on Me" (234,000) and, logically enough, "Mamma Mia" (193,000)."

ABBA SINGLES

 Source

Based on Cashbox charts which were more sales based

In terms of sales the top two were million sellers. The next six likely to have sold over half a million or more.

The Winner Takes it All was a Top 10 on the Billboard chart but Fernando was not. Both were #1 on the Billboard Adult Contemporary Chart Lay All Your Love on Me was #1 on the Billboard Disco/Dance chart.

 Dancing Queen was #1 on the Billboard Hot 100

 Take a Chance on Me reached #3 on the Billboard chart

 Waterloo reached #6 in August 1974

 The Winner Takes it All peaked at #8 on Bilbord's Hot 100